Latina Owned Border Based E-Commerce Brand Expands Across the U.S.

When opened their digital doors in 2015 it was with the intent to create apparel that was inspired by humanity on the southern border for those living on the border but the demand for clothing and accessories that accurately represented the diverse backgrounds and stories within the Latina community, coupled  with the pandemic, changed the model.

"Alablanca was created for those of us living on the Southern Border but then we started getting orders from California and New York with messages sharing heartfelt stories about the border! Then the pandemic hit and we were no longer going to in-person markets so we pivoted, like all businesses had to, and now we ship out across the country everyday," said founder Dalinda Gonzalez-Alcantar

Alablanca had a record year of sales in 2020 expanding from tops to leggings, beanies, tanks, and sweatshirts. "It's clear there is a growing market for culturally relevant clothing that is not created by a culture vulture" Gonzalez-Alcantar says.

With Latinas being one of the fastest growing populations in the U.S. and with market data continuing to point to the fact that Latino buying power is a driving force in this country, Alablanca's border based e-commerce brand is poised to continuing growing.

"Our brand  captures the border region where America and Mexico co-exist in a mostly Latino infused cultura and that resonates with people everywhere- whether they're in college, attending a family taquiza, practicing yoga, grindin' it out at work, at a rally, or kicking back with friends over some cafecito," said Gonzalez-Alcantar

For more information on Alablanca, visit

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